Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

New York studio Trollbäck+Company has overhauled Fox Entertainment’s visual identity – but is its new geometric look enough to set it apart from streaming competitors? It’s been interesting times for ...

America's Central Intelligence Agency has unveiled a new identity aimed at attracting more diverse employees but has refused to disclose the designer behind its new look. The redesign attracted ...

Chermayeff & Geismar & Haviv designed the identity for the United States Olympic & Paralympic Museum, incorporating the classic colours of the games as well as the diamond-patterned façade of the ...

Marsh & McLennan Cos. rebranded itself Monday, shedding the ampersand and the word “companies” from its name while altering its logo. The professional services giant will now be known simply as Marsh ...

Opinions expressed by Entrepreneur contributors are their own. Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and ...