According to a Wednesday report by The Wall Street Journal, the advertising industry’s largest players are proposing new standards to Big Tech for transparency in the digital auctions that ...

Global adspend is set to surge past the $1 trillion mark in 2025, with the APAC region playing a key role in its growth, according to the Worldwide Ad Spending Forecast 2025 from Emarketer. Digital ...

Tubi has hired Snap Inc. and Viacom alums Sharon Silverstein and Katelyn Kroneman for key ad sales exec posts. Silverstein is joining the Fox Corp. free streaming service as SVP, Head of U.S. Industry ...

Google has rolled out new AI-driven ad tech offerings focused on what the tech company has identified as the four key behaviors of consumers: streaming, scrolling, searching and shopping. Executives ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

On YouTube, over 360 hours of content are being uploaded by users every minute. And when it comes to short-form videos like Reels, some 3.5 billion videos are reshared daily across Meta’s platforms.

Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...