According to a recent survey by the American ANA (Association of National Advertisers), 59% of brands choose their agency partnerships on cost alone. That statistic should terrify every agency leader ...

ENGAGE Business Events today announced its official launch as a full-service, strategy-led corporate events agency designed ...

Your people know continuous learning is the only hedge against irrelevance. If you're not helping them stay current, they're ...

"We can do whatever you want us to do. We've been doing it for 250 years," Steiner said. "But who's going to pay for it? We ...

There have been many transitions in the ad industry over the last 40 years. Those old enough will remember the transition into ‘desktop publishing’ (DTP) where manual layouts turned into blueprints ...

WPP’s CFO Joanne Wilson said in a recent statement to analysts that a commercial model where agency fees are linked directly ...

Discover why the traditional agency model is failing and how smart Chennai brands are adopting agile, performance-driven ...

Moniepoint Microfinance Bank is strengthening its hold on Nigeria’s fast-growing agency banking sector by focusing on trust, ...

As the founder of an agency servicing this transition, I often see one common mistake: Businesses are hiring for 2023 goals ...