Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25). In a session focused on updates to ...

App Store Connect is a tool that allows app developers to view App Store metrics such as total downloads, and today it is receiving a major update. "Analytics in App Store Connect receives its biggest ...

Apple’s plans to improve App Store discoverability using AI tagging techniques have been implemented in the developer beta build of iOS 26. However, the tags do not appear on the public App Store yet, ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Apple has started placing warnings on its App Store, seemingly to try ...

Thanks to the new possibilities afforded by AI coding tools, the App Store is seeing a resurgence in new app submissions, even as Apple continues to take issue with some of the ways these apps are ...