Apple has a durable economic moat built on brand authority and proprietary software that gives it pricing power. Apple has a strong presence in several consumer electronics verticals, but its services ...

The whole world was watching when legendary Apple CEO Steve Jobs launched the iconic iPhone in 2007. Mobile was the future. Apple knew it (and rebranded itself to reflect it). And Nokia had a fight on ...

Morgan Stanley on Wednesday increased its price target on shares of Apple Computer to $110 from $90, saying it expects the stock will trade higher once again by year-end 2007. In a note to clients, ...

Today marks 18 years since Apple CEO Steve Jobs unveiled the original iPhone and Apple TV at Macworld Expo 2007. Standing on stage, Jobs introduced the iPhone as a product that combined three ...

As Apple turns 50, it’s worth looking back on the company’s greatest accomplishments and lowest moments through history. If you don’t have time for David Pogue’s 600-page epic, Apple: The First 50 ...

From Apple's headquarters in Cupertino to celebrations and parties around the world, the story of Apple's 50 years in Silicon Valley comes with personal stories from people who've grown up with its ...

Mar. 14—Silicon Valley history buffs know Ronald Wayne's story well. He worked with Steve Jobs at Atari and when the agreement was signed to create Apple Computer on April 1, 1976 — 50 years ago next ...

CUPERTINO, Calif. (AP) — A scrawny hippie and a nerdy engineer who became prank-playing friends vowed to change the world when they founded a Silicon Valley startup on April Fools' Day 50 years ago ...

For the past 50 years, Apple has been changing the world. In a way, Apple created its own world — one of design-forward computers and accessories that anyone could use and just about everyone wanted ...

Silicon Valley history buffs know Ronald Wayne’s story well. He worked with Steve Jobs at Atari and when the agreement was signed to create Apple Computer on April 1, 1976 — 50 years ago next month — ...

CUPERTINO — A scrawny hippie and a nerdy engineer who became prank-playing friends vowed to change the world when they founded a Silicon Valley startup on April Fools’ Day 50 years ago and then — no ...