Business Wire

AppsFlyer Report Reveals Tariff Turmoil Sparks eCommerce Budget Shift as Global UA Spend Hits $4.6B

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer’s 2025 State of eCommerce App Marketing report reveals a dramatic shift in global growth strategy: China-based eCommerce apps, now responsible for 85% of ...
VentureBeat

Mobile games see high returns on hybrid monetization models | AppsFlyer

AppsFlyer released its 2024 State of App Monetization report today, which offers mobile developers insight into different monetization models and their returns over time for both gaming and non-gaming ...
Advanced Television

Data: 50% of app users now consent to tracking

AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as ...
VentureBeat

Xsolla teams up with AppsFlyer to provide analytics for web shops

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs. AppsFlyer focuses on mobile measurement, attribution, and data ...
Business Wire

AppsFlyer’s 16th Performance Index Finds Economic Downturn Caused Declines in App Install Ad Spend Budgets

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The ...
Advanced Television

AppsFlyer, Roku partner for omnichannel campaign capabilities

AppsFlyer, a specialaist in marketing measurement, has announced the launch of its Self-Reporting Network (SRN) integration with Roku. The collaboration enables advertisers to measure, optimise and ...