EDN

VWO Introduces New Bayesian-based Statistics Engine; Reduces A/B Testing Time by up to 50%

Wingify, one of India's leading product companies and a global leader in the A/B testing space, today unveiled its new statistics engine, SmartStats, which uses Bayesian statistics to power their ...
Forbes

Multi-Armed Bandit Vs. A/B Testing In SaaS Price Optimization

A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...
Fast Company

We’re all being manipulated by A/B testing all the time

Testing out solutions is a core part of the design process, and on the web, that often happens in the form of A/B testing: Designers show one group of users design A, another group of users design B, ...
Newsweek

5 Common A/B Testing Challenges Marketers Face (and Their Solutions)

Prefer Newsweek on Google to see more of our trusted coverage when you search. A/B testing is an experiment that involves serving two different variations of the same element to website users ...
The Conversation

A/B testing: how offline businesses are learning from Google to improve profits

The market testing that helped give us the Google search we know today is being emulated by industries from hospitality to manufacturing to help better focus their products and services and meet ...
Forbes

Why A/B Testers Have The Best Jobs In Tech

While preparing for the panel I am moderating on "A/B Testing Secrets Revealed: Uber, Etsy, & Intuit” this Sunday 3/12 at SXSW, it became clear to me that the people on the panel from Intuit, Uber, ...