Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business ...

WALLED LAKE, Mich.--(BUSINESS WIRE)--Imagine what it would be like to go through a name change 50 years after a company was founded. Interestingly enough, the potential brand upheaval for Kirk King is ...

While CardStar mobilizes the loyalty cards for already establish programs, the new Mobile Loyalty Solution from the Enterprise Mobility Solutions division of Motorola, can act as an extension to an ...

While brands can now send triggered communications based on customer actions, artificial intelligence is arguably taking this ...

Today’s consumers are up against an inflationary environment that is impacting their spending, according to Medallia’s Sense360 report, which showed that consumers are buying fewer products, but for ...

Starting in December, that group, which had been the only subset of Microsoft partners authorized to sell the higher-end Microsoft CRM Professional Edition, will have to compete with tens of thousands ...

"We offer the power of Web services, but totally online--no software, no hardware," says Marc Benioff, president and CEO of Salesforce.com and a former Oracle executive. "When all is said and done, ...

Information technology is a costly enabler of customer relationship management. But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the ...

Customers’ expectations of brands are changing at a rapid rate, especially as choices expand. Are customer relationship management (CRM) programs keeping pace? With multiple analysts estimating 20%-70 ...

Orion Advisor Solutions is adding one of the most popular client relationship management (CRM) programs among advisors to its growing ecosystem of technology. Processing Content The Omaha, ...

You’d be hard-pressed to find an industry vertical hit harder by the COVID-19 pandemic than travel/hospitality. And now that the worst of the crisis seems to be behind us, it’s the industry benefiting ...