SAP is expected to debut on Thursday a hosted CRM software service, as the business applications software giant steps into an increasingly crowded field. SAP plans to provide details of its ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

Here’s what you need to know about the enterprise resource planning (ERP) vendor’s latest product and company news.

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

SAP AG Thursday launched the initial piece of its first hosted CRM service, for on-demand sales force automation. The full offering, called SAP CRM On Demand, will add hosted marketing and services ...

The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

SAP's cloud computing revenues have topped €1 billion in a quarter for the first time, prompting the company to make bolder plans for markets like CRM. The European software giant said cloud ...

SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...