Over the past three decades, the video game industry has distilled the neurochemical recipe for changing human behavior at scale. By honing these neuroscience-based design techniques, the video game ...

Kelly connects with Columbia Business School professor Sandra Matz to discuss her new book “Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior.” ...

As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...

Sandra Matz is a computational social scientist, and a professor at Columbia Business School, where she also serves as the Director of the Center for Advanced Technology and Human Performance. She is ...

Artificial intelligence monitors internet users’ every move, for good and ill, according to this eye-opening debut exposé. Surveying the disturbing reach of digital surveillance, Matz, a professor at ...

An avid hiker was addressing litter in stride, but their testimony shows the challenges of changing human behavior that often treats nature like it's their personal dumpster. They posted their ...