Bass fishing success often comes down to matching your lure color to the water clarity and light conditions. Bright or high-contrast hues shine in murky water, while natural, subtle tones excel in ...

As a long time creative marketing professional, I couldn’t help but see the news of Pantone’s 2025 color of the year, Mocha Mousse. But as an even longer time bass angler, I couldn’t help think I’ve ...