The biggest lesson from Tim Cook’s 15 years as Apple CEO: You don’t have to be a jerk to make tons of money

These days business greatness is paired with terrible behavior. Tim Cook reminds us decency and wild success are not ...

If New Apple CEO John Ternus Takes Anything Away From Tim Cook's Legendary 15-Year Run, It Should Be This $841 Billion Lesson

Apple's new CEO, John Ternus, has big shoes to fill.
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Tim Cook’s Smart Response to Trump’s Tariffs Is a Lesson in Navigating Turbulent Circumstances

Just to recap, back in February, President Trump levied a 10 percent tariff on all Chinese imports. Then, in March, that increased to 20 percent. In April, an additional 34 percent “reciprocal tariff” ...

Tim Cook's 15-year morning habit hides a powerful leadership lesson — and anyone can copy it

For more than a decade, the man leading one of the world's most powerful companies began his day not with numbers but with ...