Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

Learn what a CRM database is, its key features, types, benefits, and best practices, as well as how to choose the right one for your business. A customer relationship management (CRM) database is a ...