Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited ...

Data was once tangible and tactile. Managing physical files, paper documents, and standard records was relatively straightforward. Today, however, those sources have grown increasingly complex, ...

Below are the key findings and takeaways from the data and research. Demographics The State of Work-Life Balance Study aims to amplify the voices of women working in the channel. This year, 798 ...

Advertisers and marketers will need to get creative to achieve accurate cross-channel identification for their audiences upon cookie deactivation. Recently, Advertising Week 2023 brought together ...

AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

It’s already been a busy few months on the channel front at Vast Data, and the firm’s channel chief is looking to keep that momentum going as the calendar moves into 2024. Earlier this year, Gregg ...