The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

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For marketing to be effective, it must place the right message in front of the right audience at the right time. You need a solid understanding of potential and existing customers’ needs and must ...

Direct-marketing firm Cheetah Digital has acquired Wayin Inc., a company which enables marketers to collect consumer information from quizzes and other interactive games, as demand for so-called first ...

THANKS TO a Web-based direct marketing software system, a small construction company in Charlotte, NC was able to increase its quarterly mailing volume to 6,000 pieces last month ...

LANHAM, Md. - (04/15/04) -- Group 1 Software, the provider ofdata warehousing and direct marketing software, said it has agreedto be acquired by Pitney Bowes Inc. for $23 a share, or a total of$380 ...