The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

Email Marketing is no longer a misperceived or taken for granted strategy. In fact, it is now recognized as a result-oriented Internet Marketing strategy for online businesses. Some of the common aims ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...

What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality always trumps quantity, ...

A site user visits a landing page, enters an email address, and becomes a part of a marketer’s subscriber list. With its seemingly simple objective, the importance of the email opt-in is easy to ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...

Opinions expressed by Entrepreneur contributors are their own. But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted ...