Eye makeup can become a challenge as we age and the skin around the eyes naturally loses elasticity and collagen. The methods we used to love in our 20s and 30s may not look right anymore, but how do ...

If you're struggling to get your eyes to appear as big and bright as you know they could look, it may be time to mix up your makeup application. Wondering how to make your eyes pop after 50? You're ...

When it comes to makeup advice, Bobbi Brown never disappoints. From the best face-transforming beauty tips for women over 50 to how to get fuller-looking eyebrows, the creator of Jones Road Beauty and ...

Application is just as important as the product itself, though. “For women over 50, less is more,” says Geller. The placement of shimmer has to be intentional and strategic: “Instead of putting ...

Makeup Artists Swear By This Trick for Perfect Eye Makeup Over 50 originally appeared on Parade. Eye makeup can become a challenge as we age and the skin around the eyes naturally loses elasticity and ...