First Watch's revamped menu is driving bigger customer checks as restaurants face inflation and slowing traffic.

The new menu was paired with the wider rollout of a new digital marketing strategy that uses targeted ads across social media ...

First Watch reported a 17.3% year-over-year revenue jump in Q1 2026 after launching its first major core menu update in over a decade, alongside a seasonal menu featuring both returning favorites and ...

Value deals helped Portillo’s drive traffic in the right direction in the fourth quarter. But the upward turn was modest.

Digital marketing expansion reached approximately 75% of the restaurant base, utilizing a multichannel approach to attract ...

First Watch Restaurant Group is a name for investors to watch as the unique daytime diner continues its quest to go fully ...

First Watch Topeka opens to the public Monday, Nov. 25, after months of anticipation over its arrival. Following a soft opening with friends and family over the weekend, the restaurant is ready to ...

The restaurant will be located on North Wickham Road near Sprouts Farmers Market. This marks the fourth Brevard location for the Bradenton-based breakfast and lunch chain. The menu features breakfast ...

A new brunch restaurant is opening in Back Bay this week. First Watch, a breakfast and lunch chain based out of Florida, will open the doors to its first Boston location this Wednesday, Jan. 7. The ...

The first Lehigh Valley location of First Watch, a leading daytime dining concept with more than 620 restaurants in 32 states, is coming soon to 2102 Emrick Blvd. in Bethlehem Township, Northampton ...

The first Lehigh Valley location of First Watch, a leading daytime dining concept with more than 620 restaurants in 32 states, is coming soon to 2102 Emrick Blvd. in Bethlehem Township, Northampton ...