In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

I'm a millennial mom who started using slang with my Gen Alpha kids. After the initial shock, it brought us closer together.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

Social media platforms have evolved from serving as content distribution channels to being primary destinations for discovery, search and community-building, especially among younger audiences. For ...

Now that marketers have their heads wrapped around Gen Z and what they’re all about, it’s time to give a warm welcome to Generation Alpha, the youngest crop of consumers who are just coming into their ...

To Gen Alpha, it’s just culture. What’s often dismissed as brain rot is not random noise. It’s a recognisable pattern of content built on repetition, absurdity and rhythm, designed not to explain ...