The story of the Genesis brand is a fascinating one. Trying to build a competitive luxury marque is an extremely tall order, and for Hyundai Motor Company to do so so quickly after having gotten its ...

The Hyundai group has consistently reset expectations, as the company’s brands have delivered dynamic styling, impressive technology, and cushy amenities in their vehicles at prices that make them ...

Although Genesis has had design teams working in Southern California for nearly a decade, this new facility is dedicated exclusively to Genesis designers and will work independently from Hyundai Motor ...

From NFS to attending car shows, Aliza's interest in the world of cars began ever since she was a child. An avid reader passionate about becoming a writer, Aliza couldn't help but be fascinated by the ...

Genesis opens a major California design studio to lead its global creative direction, reinforcing its luxury identity ahead of new hybrid and high-performance models. Over 40 designers will develop ...