Gillette has a new cautionary tale, ripe for business-school classrooms. The shaving brand is attempting to regain some ground with men after years of losing market share to online competitors. One of ...
Gillette’s new commercial might not be as cutting-edge as the company had hoped. It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while ...
The recent commercial from Gillette, titled “Toxic Masculinity” has sparked a great deal of discussion and controversy. Unlike many debates over the merits of particular ad messaging or brand ...
Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...
Gillette's new commercial is breaking new ground -- and earning both plaudits and condemnation -- by depicting a father showing his transgender son how to shave. It's the latest ad from the razor ...
Gillette has long propagated its role in a man's life as the great confidence-builder, telling us a clean shave means you look good, you can get what you want and, yes, the ladies will take notice.
Gillette’s Latest Innovation Features New Technology Designed to Stop Irritation for Men with Sensitive Skin, Razor Bumps, Skin Irritation and Razor Burn BOSTON--(BUSINESS WIRE)--Today, Gillette (NYSE ...
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