It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out ...

A few months ago I attended a conference where Frederick Vallaeys from Optmyzr gave a talk about AdWords Scripts. I was intrigued, to say the least. What were these scripts capable of? How much data ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...

Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Bid ...

I hope this article encourages people to look at testing different AdWords strategies as it is important to trial new methodologies using parts of your campaign to ensure you clients stay ahead of the ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Opinions expressed by Entrepreneur contributors are their own. In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd ...