Google adds AI-qualified call leads to improve measurement

Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.
Search Engine Roundtable

Google Ads Tracks Call Assets QR Codes Or Send Email

For the past couple of years, we've seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google's Ads Liaison, Ginny Marvin, confirmed that these ...
Search Engine Roundtable

Google Ads Interface Gains Local Service Ads Phone Call Leads

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google ...
Searchenginejournal.com

Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...