This spam update may only take a few days to roll out.

The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete. It started on December 11, 2025 and was completed about 18 days and 2 hours later on ...

Now that the Google December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search ...

This is the first core update of 2026, followed by the March 2026 spam update and February 2026 Discover update.

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at the ...

After some speculation this last month, Google finally announced a December 2025 core update on December 11. As usual, it’s expected to take a few weeks to roll out, so don’t make any hasty changes ...

Google has started rolling out the March 2026 core update. The rollout may take up to two weeks to complete. Google has begun ...