Sanrio is officially stepping into the gaming spotlight with Sanrio Party Land, a colorful party game set to launch worldwide ...

Sanrio is a merchandising giant thanks to cute kawaii critters like My Melody and Hello Kitty. Fresh on the heels of other merch collabs with co-branded clogs from Crocs and tennis merch from Sonix ...

Featuring Hello Kitty, Kuromi, Cinnamoroll and other Sanrio characters, Sanrio Party Land is a party game where you create ...

Here’s the trailer for the fall event. It begins with Hello Kitty, Pompompurin, Pochacco, and two player avatars emerging from a pile of leaves. This will be a trend throughout the event, as you’ll ...

With Halloween looming on the horizon, it’s only a matter of time until the winter holiday season is upon us. This year Starbucks is giving us an adorable way to celebrate, with a brand-new merch ...

Razer and Sanrio continue to work together as the company has released the Kraken Kitty V2 – Hello Kitty Rose Gold Edition. This is basically the Hello Kitty headset they released months ago, complete ...