When speaking with students about pursuing academic goals or finding potential mentors, Candis Watts Smith, Duke Vice Provost for Undergraduate Education and a Professor of Political Science, often ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

AI email assistants are crafting perfect, tailor-made messages with minimal human input. But some people are now worried their emails sound too perfect — including people who work in tech. Composing ...

Automated emails are a powerful tool for reaching audiences at scale, but only when marketers use them with intention. Today’s consumers expect timely, relevant messages that look, sound and feel ...