One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting. When the average customer age ...

Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control looks like in 2026 on Google’s Ads Decoded podcast.