The COVID-19 pandemic brought several challenges for enterprises and their employees, as business aims to keep productivity high while working from home. “Design Thinking” is one strategy IBM is using ...

At UT Austin, undergrads from an array of disciplines are learning about design thinking by exploring the same problems IBM is actually working to solve. IBM is indeed an enormous presence in the ...

As marketers focus on developing engagement programs and brand experiences that are consumer-centered, there are many parallels with designing software products. I recently visited the IBM Design ...

Since 2013, IBM Corp. has been taking a new approach to the design of its products. With the hiring of 1,300 designers from places like Rhode Island School of Design and the Parsons School of Design ...

A few months ago, senior executives at Vodafone's Irish division sat down with a 16-year-old boy to ask him about his daily routine and, specifically, how he uses his smartphone. The kid told them ...

Six weeks into working with IBM Garage -- a centre that Big Blue uses as a test bed to meld human resources (HR), artificial intelligence (AI), and culture -- Australia's oil and gas giant Woodside ...

Being one of the world’s oldest technology companies comes with its perks – and its challenges. IBM has recognized as much, determining that innovation in today’s world requires a focus on user ...

Design thinking is not new. It’s been in practice as “human-centered design” for years as organizations, particularly large enterprises, embarked on the journey of building innovative organizations.

Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing massive transformation will often hire IBM ...

At 85, the legendary designer and author of The Design of Everyday Things is on a mission to rethink out-of-touch design schools. Just don't call it a swan song. Lessons In Design Research From An ...

The best teams work well not because they think identically, but because they value and leverage each others’ distinct approaches. Thought diversity is foundational to design thinking because diverse ...