Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...
These widespread shifts in consumer expectations touch practically every industry amid an increasingly complex marketing ecosystem. In a 2024 Harvard Business Review Analytic Services survey of ...
New investments give marketers more creative flexibility, stronger engagement, faster speed to market, and greater ROI for today's direct mail programs. ST. LOUIS PARK, Minn., April 21, 2026 ...
CHICAGO--(BUSINESS WIRE)--Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a ...
When companies fail to achieve a return on their investment in direct mail marketing, they tend to blame the channel. Some go so far as to declare direct mail obsolete in the digital age. But ...
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...
A Webcraft survey released this month found that 77 percent of 2,000 randomly selected people had read direct mail concerning insurance during the past seven days. Webcraft conducted the survey, done ...
Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...
Monomoy Capital Partners, a middle-market private investment firm focused on operational value creation, announced that it has acquired Japs-Olson Company, a family-owned national leader in innovative ...
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