Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected ...

Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

Navteq and their parent company Nokia believe that LBS or Location Based Services are going to be a $7 billion dollar industry by 2013. This is due to an increase of mobile connected devices and their ...

About 52% of the 116 digital marketers at agencies and brands participating in a study released Monday said they used location-based marketing prior to the start of the COVID-19 pandemic and in July ...

Robert Marshall of Marshall's Fenway Farm Stand uses geo-fencing technology to find customers and push deals to their smartphones. Photo© Dan Hallman When Boston gets hit with a snowstorm, Robert ...

When we talk about "posts," many people’s minds are immediately drawn to Twitter, Instagram or other social networks. These sources are great for helping companies deliver their messages and positions ...

Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the ...

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The ...