On Sept. 4, Austin officials unveiled the city’s first-ever unified brand logo as part of a $1.1 million rebranding project, but the new wavy blue and green "A" has already sparked backlash from ...

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OSU Web Logos ===== Ohio State’s particular model of brand architecture is known as “monolithic,” or a “branded house,” where the university’s logo is the primary identifier in all communications. The ...

This week, Pepsi unveiled a new logo. Not a new flavor, or a new version of its famous soda–just a new logo. If, for example, you change your business and you want people to associate the new logo ...

Several top Formula 1 drivers have reacted critically to the unveiling of the league’s new logo. Although the full rebranding will not be launched until the start of next season, the world got a peek ...