As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...

LazyTown Magnus Scheving, better known as Sportacus, slyly teaches kids that veggies are good and fit is cool HIP HERO If your kids are suddenly getting active and eating their veggies, you may have a ...