Video is a vital tool for marketers as they seek to engage their target audiences. Online videos can reach 92% of all internet users around the globe; no wonder it has become one of today’s most ...

Every January, YouTube’s CEO publishes a letter outlining where the platform is headed. In most years, these updates read like a product roadmap. Neal Mohan’s 2026 letter reads more like a strategic ...

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

AI has become an essential tool for streamlining video content planning and analytics. Relying solely on AI video is a major mistake, though. In the face of an onslaught of AI-only video, brands need ...