Pharma marketing gets down to an atomic level in a new vision from Owen Health. The U.K.-based agency charted a marketing twist on the well-known scientific table, using key pharma marketing elements ...

There's something almost irresistible about a restaurant that promises you food straight from a sun-drenched field. The ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. AI can do many things undreamed of only a few years ago ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. The other week, I met with a prospective customer – a savvy ...

Angelia McFarland is Director, Product Marketing, Programs and Operations at Dell Technologies and a speaker on the influence of technology. The concept of data, in its most elemental form—words, ...

Who is in charge of revenue at your company? In most B2B companies, the sales department owns the revenue pipeline. As a result, Sales holds the most political power of any function. In contrast, ...

The Kansas City Business Journal had a Table of Experts on marketing in the digital age — including key to effective strategies to reach the desired market.

Data has been one of the most transformational drivers in improving precision and accuracy of marketing efforts, but most importantly, the role of data has changed health system chief marketing ...