Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...

Shark Week 2025 runs from July 20th to 26th on Discovery Channel, available through HBO Max with a Sling TV subscription. Sling TV offers a discounted bundle with HBO Max for the first month. Shark ...

Sky New Zealand and Warner Bros Discovery (WBD) have announced a partnership expansion that confirms Sky as the home of Max in New Zealand. The Max hub on Sky and Neon will offer a collection of ...

Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple ...

Netflix pays for sports because tens of millions of their subscribers want them to. Cable was bloated because it was all or nothing every channel owning company wanted all their channels in the bundle ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...