As technology divides American attention, new research posits that media multitasking has expanded total daily consumption to the equivalent of 32 hours, and it is audio that is most uniquely equipped ...

A person on multiple media devices. Chances are you’re guilty of “media multitasking”—and you might not even realize it. Media multitasking can take several forms, like using your phone during a ...

From day to day, how much content can consumers handle? There must be a limit, but, as new research shows, multichannel multitasking is pushing it higher than ever. This year alone, the overall time ...

Media multitasking is rapidly expanding beyond younger audiences, with more than half of people aged 45 to 54 now watching video clips on their mobile phones while simultaneously watching television.

LONDON--(BUSINESS WIRE)--New primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on their mobile ...

Multitasking has become the new normal in today’s world. From handling emails while in meetings, typing messages while cooking dinner, to switching between tabs while writing, it is all considered a ...

Most of us find multitasking appealing. And media multitasking—reading a book while watching TV—is irresistible, even when the results are less than optimal. Most people aren’t good multitaskers. (See ...

The Contemporary Media Team is a group of student researchers dedicated to exploring interactions with contemporary entertainment that are often overlooked in the realm of academia. They work to ...

The Chainsmokers’ latest song, "Sick Boy," sums it up in a line, How many likes is my life worth? Constant interruption, desire to be entertained twenty-four seven, and continued connectedness are ...

How many times have you been asked during a job interview, “Are you a good multitasker?” or “How do you juggle multiple tasks at once?” How often has your boss said that you need to multitask better ...