A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the ...

Instacart has developed its own data clean room so CPG brands can safely integrate their proprietary data with first-party customer and sales information, according to a press release from the grocery ...

So-called “clean rooms” may not be widely used in CPG marketing – yet – but a Kellanova pilot demonstrates how secure, privacy-safe data sharing between brands, retailers and other stakeholders can ...

Smart businesses know that mobile apps aren’t just another service channel—they’re an invaluable source of information on customer experience. By tracking mobile app data, design teams can spot ...

VodafoneThree's Neil Smith explains why digital infrastructure is critical to delivering a flexible, resilient & affordable ...