Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

The hot new thing in the world of advertising is getting ads on mobile phone apps. But we’re not talking banner ads or animated spots. The ads will be integrated into the program. For example, if a ...

Native ads, according to the Interactive Advertising Bureau (IAB), are ones “that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the ...

TripleLift claims it’s the world’s largest source of in-feed inventory. It built a server-side header-bidding wrapper specifically for native ads in 2017 and has a portfolio of in-feed native ad units ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

Happy Weekend! Digital Media Weekender is a collection of our favorite digital media news of the week, delivered Saturday mornings exclusively to BI Intelligence members and INSIDER subscribers. What ...

Dale Carr is Founder and CEO at Leadbolt. Mobile app publishers and marketers have many options when it comes to mobile advertising formats. From video ads, to rewarded video ads (aka incentivised ads ...

Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, ...

It has become commonly accepted that content marketing represents a significant revenue opportunity for publishers. What most people don’t realize, however, is that revenue generation is a secondary ...

MoPub, which Twitter bought for a reported $350 million in September, on Thursday announced the launch of its native mobile ads platform. The idea, MoPub said in a blog post, is to give app developers ...

Native advertising was much maligned in 2014 as marketers and publishers struggled to effectively walk the fine line between sponsored native content and editorial content. Many native ads were either ...

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...