Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

Note: An earlier version of this story first published in April 2024. This version has been updated for 2026. April Fool's Day jokes are fun up until the person telling them becomes the punchline.

Before the proliferation of AI slop, there was April Fools. It’s that time of year when you’re not sure if anything you see online is real. And brands do have a lot of fun with gullible fans. As you ...

So far today you’ve put toothpaste in your kid’s Oreos, brought mayo-filled Krispy Kremes to your co-workers, and placed a rubber band around the faucet sprayer as a surprise for your spouse. “It’s ...

Several national restaurant chains are offering deals and freebies for April Fools' Day. Dunkin' is giving away over one million free coffees to app users with a special promo code. Many promotions ...