Plus: a quick guide to the two-step process for opting out.

Consumers may be getting jaded. While 71% report an increase in marketing emails and 63% in text messages, their attention spans are not exactly surging, judging by “The Art of The Opt-In,” a new ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Gmail users have been warned they should opt out of a new feature on the platform if they do not want their personal data ...

Optimove is out with this year’s marketing fatigue report. And there is little good news in it for email marketers, although there is some. The good news is that 59% of consumers prefer email as a ...

For Gmail users, there is an automatic opt-in that may allow Google access to your emailed data (think: your personal and work messages, your attachments) “to train AI models,” cybersecurity experts ...