Brands avoiding X for any reason may unknowingly be purchasing advertising on the platform through Google Ads. Jonathan D'Souza-Rauto, a martech and ad-tech consultant in the UK, described in a ...

Google announced that DoubleClick Bid Manager, its DSP (demand-side platform), will now feature programmatic audio ads that can be placed on Spotify, SoundCloud, TuneIn, Pandora, and Google Play Music ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

PCWorld reports that YouTube is rolling out 30-second unskippable ads globally on TV platforms, adding to existing 6-second and 15-second formats. Google AI will optimize and personalize these longer ...

An editorial series that sets marketers, media buyers and publishers up for a successful 2026. More from the series → OpenAI’s executives are already debating whether to make the pilgrimage to Cannes ...