When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Starbucks has recently seen a spike in demand after facing weak sales for several financial quarters last year amid changing consumer attitudes toward fast food. To capitalize on the recent surge in ...

Pizza Hut just relaunched its Hut Rewards program, evolving it into a new, next-generation membership designed to deliver ...

About 20% of its clients could benefit from this new perk.

Loyalty programs aren't what they used to be -but retail experts say these six put the customer first instead of simply harvesting personal data Sephora's Beauty Insider rewards program uses customer ...

Perks include enhanced credit card rewards, cash rewards on some lending services and higher savings rates, the Pittsburgh-based super-regional said.

Gen Z isn't just signing up for restaurant loyalty programs. They're raising the bar for how those programs have to work. By 2024, nearly half of all new loyalty program signups came from Gen Z as the ...

Rewards programs can be a bit of a double-edged sword. On the one hand, when executed well, they can go a long way in ...

Learn how to design B2B referral programs that turn customers into active advocates, using incentives, tiered rewards, and ...

As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

Learn how cash-back rewards from credit cards and apps can earn you money based on spending, and find out the benefits and ...