Mobile messaging has become a primary communication channel for consumers and businesses alike. If you haven’t yet, you have likely considered integrating multimedia messaging service (MMS) and short ...

Businesses are increasingly using text message marketing, also known as SMS marketing, to reach customers and prospects. While incorporating SMS marketing into your overall marketing strategy can be ...

Connecting with your target audience in a memorable and engaging way is a challenge all businesses and marketers face. On every marketing channel, there’s so much competition for users’ attention that ...

Short message service, or SMS, is a less common term in many marketing strategies today. Given the sharp rise of digital marketing in recent years, this is to be expected. But I’ve found that this ...

Is the humble text better than the email? Marketing experts discuss the re-emergence of SMS marketing. SMS messaging is now regarded as an "old" form of communication, but the art of SMS marketing is ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020. We’ve already covered how SMS marketing is making a comeback, as more B2C and ...

With open rates for email marketing at all-time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to deliver on its initial hype, and more, it’s ...

While still an essential marketing channel for brands of all kinds, it’s no secret that email marketing has become a much tougher nut to crack since its inception. With open rates dipping below 25 ...

What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are always on the ...