In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

TechRadar Pro created this content as part of a paid partnership with Decodo. The content of this article is entirely independent and solely reflects the editorial opinion of TechRadar Pro. Marketing ...

In the days before big data opened doors to seemingly exponential analytical insight, sales and marketing teams often played a guessing game. Were campaigns working? Who were they reaching? What did ...

Google developed its Cloud Natural Language API to give customers a language analyzer that could, the internet giant claimed, "reveal the structure and meaning of your text." Part of this gauges ...

Understanding how your audience feels about your product or service is paramount to any marketing strategy. To build a comprehensive brand marketing strategy, you should know what people struggle with ...

Expectations are high when it comes to customer service and experience. That’s why brands are turning to automated sentiment analysis for help. Automated sentiment analysis can provide actionable ...

Sarcasm detection and sentiment analysis represent critical challenges in the interpretation of social media communications. The subtle and often context-dependent nature of sarcasm complicates ...

Previous academic literature has constrained sentiment analysis to relationships with equity returns without reference to underlying fundamentals. Changes in sentiment in eight key emotional ...

“That’s bad!” means something different to people of different generations and in different contexts. Sometimes it means something is bad, but in other uses it’s a statement of positivity. One of the ...