Looking at the mainstream practice of service design today, something is clearly not working. Over the past decade, service design has evolved into a commodified brand or product—one that has been ...

Companies looking to deliver great products and services and great business outcomes — and who isn’t? — need to have a company driven by design. Instead of believing that the technology should drive ...

Businesses that lead with design will have a competitive advantage over others as digital consumers place a greater emphasis on design-led attributes such as usability and experience Implementing a ...

Much is said in the corporate world about customer-centricity: It is an approach that focuses on user needs, desires and limitations to generate innovative solutions. Delivering solutions based on the ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

In recent years, CannonDesign has been moving toward what its CEO Brad Lukanic calls a “wider definition” of an AE firm, one that incorporates “design-adjacent services” which connect the firm with ...