Looking at the mainstream practice of service design today, something is clearly not working. Over the past decade, service design has evolved into a commodified brand or product—one that has been ...

Companies looking to deliver great products and services and great business outcomes — and who isn’t? — need to have a company driven by design. Instead of believing that the technology should drive ...

Much is said in the corporate world about customer-centricity: It is an approach that focuses on user needs, desires and limitations to generate innovative solutions. Delivering solutions based on the ...

Businesses that lead with design will have a competitive advantage over others as digital consumers place a greater emphasis on design-led attributes such as usability and experience Implementing a ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

In recent years, CannonDesign has been moving toward what its CEO Brad Lukanic calls a “wider definition” of an AE firm, one that incorporates “design-adjacent services” which connect the firm with ...