“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

The town of Whiteland has unveiled a simplified logo. The new logo cost under $300 and was created by Spotlight Strategies, a Franklin company that designs and prints promotional items. The design ...

WNBA star Angel Reese has been blessed with a custom logo ahead of her upcoming sneaker collab with Reebok. The slick chrome emblem was an instant hit with fans who praised the clever yet classy ...

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Creating simple is, surprisingly, not simple. The new graphic the state of Tennessee plans to use for its departments is simple: a red box emblazoned with a white "TN" sitting atop a blue bar. But it ...

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Maureen Ballatori is the Founder + CEO of 29 Design Studio Branding & Marketing, an agency specializing in food, beverage and agriculture. In business, if you want to make complex ideas simple and ...

What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

Nissan revealed a new logo during its 2021 Ariya electric crossover showcase. It's lighter and sharper than the current/outgoing embossed "NISSAN" hamburger, and I think it's a big improvement. (It ...