A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Smart packaging is often referred to in the context of Industry 4.0 as manufacturers take advantage of the new integration of digital capabilities with artificial intelligence, machine learning, ...

Smart packaging technologies, such as QR codes and NFC, enhance patient interaction and adherence in pharmaceuticals. These innovations support clinical studies and complex therapeutic regimens by ...

Ed. Note: This article was previously posted at IoP Journal. HP Brazil‘s smart packaging solution won the 2022 GS1 Brazil Automation Award, at a ceremony held on Nov. 9 in São Paulo. According to HP, ...

The world that digital natives have grown up in is fundamentally different from that of previous generations. When they touch something, they expect a response; when they talk to a device, they can ...

The explosive growth of the legal cannabis industry has created a marketplace that can be overwhelming to the average consumer. It often feels like there is a new brand or product being launched every ...

What if your QR Code is doing exactly what you asked of it and is still failing? Your consumers scan the code, and the page loads. The campaign metrics look clean, but nothing follows. There are no ...