The Interactive Advertising Bureau’s Tech Lab revealed significant additions to its Content Taxonomy in an exclusive release provided to Marketing Dive. Additions included new content categorizations ...

In a bid to improve levels of transparency and accountability throughout the programmatic space, the Interactive Advertising Bureau’s (IAB) Tech Lab on Tuesday unveiled a major overhaul to its content ...

Ad Product Taxonomy 1.1 Continues to Invest in Publisher Controls and Addresses New Regulations in the UK for Advertising Products Within the "High Fat, Sugar, and Salt" (HFSS) Category NEW YORK, July ...

Defining products makes it easier for advertisers and publishers to understand how content is organized and how ads are classified. IAB Tech Lab, the global organization responsible for digital ...

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to ...