Tracee Ellis Ross followed her own rulebook to get Pattern Beauty in the hands of consumers. Her haircare brand, which caters ...

Tracee Ellis Ross didn't build Pattern Beauty by accident. The actress-turned-founder on the strategic decisions behind her ...

The actress and founder found success by surrounding herself with the right partners to scale her vision.

Tracee Ellis Ross is steering Pattern Beauty into its next growth phase, expanding beyond haircare into body care and reinforcing its leadership in textured hair products. The brand, now co-led with ...

Add Yahoo as a preferred source to see more of our stories on Google. Tracee Ellis Ross attends the 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" at Metropolitan Museum of Art on May 05 ...

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...

Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair company's first heat tool: a blow dryer.

Even though Tracee Ellis Ross had long become a household name known for her massive curly mane, it took her ten years to get her hair care line, Pattern, on shelves. On a recent episode of the ...